Job Description

DePaul University

Digital Marketing Specialist (Hybrid)

Loop Campus (Hybrid)

Job Description

The Highlights:

Reporting to the Director of Digital Marketing Technology, the Digital Marketing Specialist is a results-driven lead that will oversee comprehensive digital advertising efforts across our schools and colleges for both graduate and undergraduate populations. This pivotal role requires a highly skilled individual who can manage multi-channel ad strategies, develop both 1st and 3rd party audiences, and provide strong leadership while managing multiple agencies and budgets.

What You'll Do:

• Manage advertising budgets across multiple schools and colleges, ensuring efficient budget allocation and measurable return on investment. Act as the primary liaison with external digital marketing agencies, overseeing project execution and timelines while ensuring high-quality deliverables aligned with university standards.
• Develop and implement innovative digital marketing strategies to achieve DePaul University's enrollment goals. Provide strategic oversight and direction for Google Ads, social media ads, and display ads across major platforms.
• Lead audience management efforts by strategizing, segmenting, and optimizing both 1st party and 3rd party audiences. Identify and develop new targeting opportunities to enhance campaign effectiveness.
• Monitor campaign performance metrics, analyze data, and generate insights to refine strategies.
  Provide comprehensive reports to stakeholders, highlighting key performance metrics, actionable insights, and recommendations.
• Stay informed about digital marketing trends, platform updates, and emerging technologies to ensure DePaul's competitive edge in the market.
• Manage our Digital Marketing Coordinator.
  

What You'll Need:

• Bachelor's degree in Marketing, Advertising, or a related field (Master's degree preferred).
• Minimum of 3 years of experience in a similar role with a proven track record of executing successful digital marketing strategies campaigns.
• 1 year of supervisory experience.
• Preferred certification in Google Analytics 4.
• Preferred certification in Google Ads.
• Expertise and hands-on experience in managing campaigns across Google Ads, social media platforms, and display advertising.
• Solid understanding of audience targeting excluding strategies, including 1st and 3rd party audience development.
• Demonstrated ability to manage budgets and optimize for ROI.
• Strong analytical mindset with the ability to translate data into actionable insights.
• Exceptional project management skills, with the ability to handle multiple priorities and deadlines simultaneously. Experience in coordinating cross-functional teams and managing external agencies.
• Proficiency in using analytics and reporting tools (e.g., Google Analytics, Looker Studio, or other similar platforms).
• Excellent communication and interpersonal skills for collaborating with diverse stakeholders.
• Creative and strategic thinker with a passion for innovation and learning in digital marketing.
• Must possess a valid driver's license to facilitate travel to recruitment events as needed.
• Flexibility to work some nights and weekends for content capture or to assist with recruitment-focused events or initiatives.
• Willingness to use a personal vehicle or public transportation for commuting to and from events.
• Open-mindedness and a strong eagerness to learn and adapt to new processes and technologies.

The anticipated hiring range for this position is: $56,222.00 to $80,000.00 per year.

The salary range provided in this posting reflects what we reasonably expect to pay for this position. Actual compensation offered or earned is dependent on experience, education and other factors including departmental budget.

Perks:

• Working for a stable and well-known University that values diversity and inclusion.
• Top choice medical, dental, and vision benefits.
• Retirement plan matching contribution of 10%.
• Tuition waivers for employees and dependents.
• Generous paid time off, sick time, holidays, floating holidays, and more!
• Full-Time Benefits -

For consideration, please include a resume and cover letter.

Diversity and Inclusion Statement:
Guided by an ethic of Vincentian personalism and professionalism, DePaul compassionately upholds the dignity of all members of its diverse, multi-faith, and inclusive community. We seek to hire collaborative, open-minded, and dedicated professionals who are committed to advancing our university mission to making education accessible to all, with special attention to including underserved and underrepresented communities. Successful candidates thrive in an environment where ideas and perspectives representing a wide variety of cultures, backgrounds and experiences are welcome and supported.

Required Background Check:

Employment at DePaul University is contingent on passing a background check. Only final candidates who are extended an offer of employment will undergo a background check.

Mandated Reporting of Child Abuse Neglect:

Upon accepting an offer of employment with the university, you will also be required to sign an Acknowledgement of Mandated Reporter Status at the time of hire. A mandated reporter is required to make a report to the Illinois DCFS Hotline whenever there is reasonable cause to believe that a child known to them in their professional or official capacity may be abused or neglected. For more information, please visit the following pages:

Illinois Department of Children Family Services (DCFS) -
Illinois Abused and Neglected Child Reporting Act -

DePaul University is an Equal Opportunity / Affirmative Action employer . All qualified applicants will receive consideration for employment without regard to race, color, ethnicity, religion, sex, sexual orientation, gender identity, national origin, age, marital status, physical or mental disability, protected veteran status, genetic information or any other legally protected status, in accordance with applicable federal, state and local EEO laws.

JOB INFO

Job Identification: 1699
Job Category: Marketing, Comm & Ext Affairs
Posting date: 03/28/2025, 08:32 PM
Job Schedule: Full time
Locations: Loop Campus (Hybrid)

PI266674687

About DePaul University

At DePaul University, we are looking for candidates who want to join us in our mission to provide access to education for all. Successful candidates welcome ideas and perspectives from colleagues and students representing a wide variety of cultures, backgrounds, religious beliefs, and experiences. We seek collaborative, open-minded and hard working professionals to work in a real world urban learning environment. Are you exceptional, yet modest and open to challenges? We seek achievers and leaders that want to bring their passion and skills to our well-respected community of approachable colleagues. Build your career with us. DePaul University is an Equal Opportunity / Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, ethnicity, religion, sex, sexual orientation, gender identity, national origin, age, marital status, physical or mental disability, protected veteran status, genetic information or any other legally protected status, in accordance with applicable federal, state and local EEO laws.

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Job Tags

Holiday work, Full time, Local area, Night shift, Weekend work,

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