Job Description

Digital Media Officer

Location: MGRM Pinnacle / Pinnacle Charter Schools – Tempe, AZ (Full-Time, On-site)

About Us:
MGRM Pinnacle operates Pinnacle Charter Schools, a Cognia-accredited network of alternative schools across Arizona. For nearly 30 years, we've empowered student success through flexible, personalized, and technology-driven education models, particularly supporting students who are at-risk or require alternative pathways to graduation.

The Opportunity:
We are looking for a creative and driven Digital Media Officer to elevate our online presence and effectively engage our community across digital platforms. In this role, you’ll manage all digital media activities including social media content creation, website management, SEO optimization, management of Google Business pages, digital marketing campaigns, and multimedia storytelling. Your strategic and creative efforts will directly impact student enrollment, community engagement, and the positive promotion of our schools. Occasional travel to our school sites throughout the state of Arizona will be required to capture photos and content at events and stakeholder engagements.

Key Responsibilities:

• Create, curate, and manage engaging content across social media platforms (Facebook, Instagram, LinkedIn, YouTube, etc.).
• Regularly update and manage the organization's website, ensuring content is current, engaging, and aligned with organizational goals.
• Optimize website content and implement SEO strategies to improve online visibility and search rankings.
• Maintain and optimize Google Business pages to enhance local visibility and reputation management.
• Develop, execute, and analyze digital marketing campaigns aimed at increasing visibility, enrollment, and community engagement.
• Produce compelling multimedia content, including photos, videos, and graphics, highlighting student success stories, events, and organizational milestones.
• Occasionally travel to school sites across Arizona to capture photos and multimedia content from events, student activities, and stakeholder engagements.
• Monitor and report on digital media analytics to assess performance and adjust strategies accordingly.
• Respond to online interactions and inquiries promptly, maintaining a positive and professional representation of the organization.
• Collaborate closely with internal departments to capture authentic stories and promotional content.
• Stay informed on emerging trends and best practices in digital media, SEO, and education marketing.

Qualifications:

• Bachelor's degree in Communications, Marketing, Digital Media, or a related field.
• Minimum of 2-4 years of experience managing digital and social media platforms.
• Demonstrable experience in content creation, digital storytelling, multimedia production, and SEO.
• Strong proficiency with social media management tools, website content management systems (WordPress preferred), SEO tools, Google Business pages, and graphic design software (Adobe Creative Suite, Canva, etc.).
• Exceptional communication skills with keen attention to detail.
• Proven ability to analyze digital marketing metrics and optimize campaigns based on data.
• Creative thinker with a passion for educational or social impact storytelling.
• Valid driver's license and reliable transportation.
• Ability and willingness to occasionally travel to our school sites across Arizona.

Compensation & Benefits:

We offer a competitive salary commensurate with experience and a comprehensive benefits package, including medical, dental, and life insurance, plus an employer retirement contribution.

Equal Opportunity Employer:

MGRM Pinnacle Inc. is an equal opportunity employer dedicated to fostering a diverse and inclusive work environment. We warmly encourage applicants from all backgrounds to apply.

We look forward to welcoming a dynamic and passionate Digital Media Officer to our team!

MGRM Pinnacle, Inc. is an educational technology company that provides comprehensive end-to-end software products, solutions, and services, supporting the entire educational domain from pre-K to university on a single integrated platform.

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