Job Description

Location: New York, New York

Department: Creative

Reporting to: VP, Creative

Company Overview:

Sakara Life is a mission driven, premium wellness brand helping people nourish themselves by providing ready-to-eat nutrition programs, functional supplements, and educational content to clients nationwide. We are seeking smart, passionate, ambitious, and hardworking team players that share our passion for health & well-being. 

About the role: We are seeking a Senior Art Director to lead the creative development of Sakara Life’s campaigns and content. In this role, you will focus on crafting innovative concepts and engaging content that bring our brand’s mission to life. Collaborating closely with the Creative, Marketing, and Product Development teams, you will oversee the end-to-end process of creating cohesive campaigns that inspire, engage, and drive results across digital, print, and experiential platforms. Your ability to connect with photographers, directors, stylists, and other creative professionals will be essential in bringing these campaigns to life.

You’ll love this role if: You are a conceptual thinker who thrives on creating compelling campaigns and content that connect with audiences. You’re passionate about developing ideas that tell a story, enhance the brand’s mission, and drive engagement. Collaboration fuels your creativity, and you enjoy mentoring designers and writers to push boundaries and achieve creative excellence. If you’re inspired by wellness and the opportunity to shape the narrative of a growing brand, this role is for you.

Responsibilities:

• Campaign Development: Lead the ideation and execution of campaign concepts across digital, print, social media, email, and experiential channels.
• Content Creation: Oversee the creation of engaging and cohesive content that tells a compelling story and drives brand engagement.
• Creative Collaboration: Partner with copy director, designers, photographers, directors, stylists, and cross-functional teams to develop integrated campaigns that align with brand goals.
• Visual Direction: Provide direction for photoshoots and video productions, collaborating with photographers, videographers, and stylists to craft compelling visual narratives.
• Project Oversight: Manage multiple campaign projects simultaneously, ensuring timely delivery and alignment with brand standards.
• Brand Stewardship: Ensure all campaigns and content reflect Sakara’s mission and maintain a consistent brand voice and aesthetic.
• Mentorship: Inspire and guide designers and creatives, fostering a culture of collaboration and innovation.
• Trend Awareness: Stay ahead of industry trends and audience insights to keep Sakara’s campaigns fresh, innovative, and relevant.

Requirements:

• 8+ years of professional experience in art direction or campaign development, with a strong portfolio showcasing expertise in conceptual and content-driven work.
• Bachelor’s degree in Advertising, Graphic Design, Visual Arts, or related field.
• Proven experience leading campaign development and managing cross-functional teams.
• Exceptional conceptual thinking and storytelling abilities, with a strong understanding of how to connect ideas across platforms.
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and familiarity with Figma or Sketch.
• Experience directing photoshoots and video productions, with a focus on creating content-driven narratives.
• Strong network and ability to collaborate with photographers, directors, stylists, and other creative professionals.
• Excellent communication and project management skills, with the ability to manage multiple priorities.
• Passion for wellness, lifestyle, and luxury brands, with an understanding of how to translate these values into impactful campaigns.
• Adaptable, innovative, and eager to push creative boundaries.

Benefits :

• Health Insurance through Aetna
  • Medical (90% Coverage for Individual)
  • Dental & Vision (100% Coverage for Individual)
• Flexible Vacation
• 401k Program
• Pre-tax Commuter Benefits & Flexible Spending Account
• Paid Parental Leave
• Employer Paid Short Term Disability
• Discounts on Sakara products and complimentary in office Sakara meals.
• Voluntary benefits such as Long Term Disability and Supplemental Life Insurance 
• A vibrant and inclusive company culture
• The chance to make a meaningful impact on people’s lives through wellness and nutrition

The pay band for this role is $145,000 - $160,000

This role will be based out of our HQ in NYC (3 days a week in office are required) 

Sakara Life is proud to be an Equal Opportunity Employer. All persons shall have the opportunity to be considered for employment without regard to their  race, color, creed, religion, national origin, ancestry, citizenship status, age, physical or mental disability, sex, gender, gender identity or expression (including transgender status), sexual orientation, marital status, veteran status, genetic information or any other characteristic protected by applicable federal, state or local laws.

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